Generally homeowners who need their carpets cleaned simply do not know how much it should cost to have their carpets and floors professionally cleaned. Oftentimes they are taken by surprise at the typical prices offered. Take a look at the graphic below. This image was taken from a Google search of "how much should carpet cleaning cost." Angie's List also has some insights as well (click here for those insights)
Notice the names of the companies within the little circles at the bottom of the graphic. These companies all have one thing in common -- they are all national franchises. The average cost per room or per square foot is always MUCH higher with franchises. Google's search results for "how much should carpet cleaning cost" is based upon typical national franchise costs. But the search question was "how much SHOULD carpet cleaning cost?" Read on and you'll soon see a much lower priced option.
What Most Homeowners Want
Most homeowners want clean carpets at affordable prices. This is why the first question homeowners ask when the representative answers the phone is, "How much do you charge to clean X number of rooms." Many homeowners shop around and call 3 or 4 companies they found on page 1 of Google (where the franchises are found) for estimates. The goal, of course, is to find the best price. This can be a frustrating process because oftentimes the franchise representative provides far more information than the homeowner ever wanted. All they called for was a price.
What Most Homeowners Get
Franchise representatives are trained to NOT give a price until they get some essential information from you. Their goal? To add more cleanings, products, and services to your order. In other words, they want to upsell you. They have huge budgets and national marketing campaigns to pay for so they try to squeeze every nickel they can from you. They also have commissions and salaries to pay. This is the franchisers game. And ALL you want is a reasonable and affordable price for carpet, rug, upholstery or tile/grout cleaning, right?
Outside of their huge budgets there are other reasons their prices can be quite high with franchises. An unfortunate reality is that most consumers think that all carpet cleaning is the same. The mindset is, "If you hire one company, you've hired them all." But while the end result may be similar, the process of carpet cleaning can be quite different. Professional carpet cleaning franchises often charge significantly higher prices due to the process(es) they use to clean carpets. Often the representative will brag about their companies cleaning process, their 10 step system, their no-residue cleaner, their wonderful rotary extractor, and their blah blah blah. It does sound and seem quite impressive. BUT at the end of the day all you really want, and need, is to have your carpets looking fresh, bright, and clean.
What Many Homeowners Do
Unfortunately many homeowners assume that these are just the prices out there and go ahead and choose a company even if they think the price is a bit high. But others are so shocked at the price and the pressure to buy more that they begin to look for alternative ways to get the cleaning job done. They may buy a carpet cleaning machine (roughly $200+) or rent a machine from a local Walmart or grocery store. If carpets have not been cleaned in over two years then neither of these options are the best approach.
So, How Much SHOULD Professional Carpet Cleaning Cost?
The price game usually changes dramatically if you call a local independent carpet cleaning company. They rarely are found on page 1 of Google because they don't have the budget to pay Google to place them there. Often, the best priced companies are found on pages 2-4. Independent cleaners do not have the massive marketing budgets nor do they have the high overhead and salaries to pay. Usually an independent has 1 or 2 employees and his/her overhead is the cost to maintain a van, equipment, and cleaning solutions. So, a national franchise will typically charge around $175 for 3 rooms (see graphic above) while an independent can do that same job for around $100 to $120 (often less) depending on the level of dirt in the carpet.
Independent cleaners often do a far superior cleaning job than the national franchises because their name and reputation are on the line. If they do not do the best job possible they will get bad reviews and bad word-of-mouth and can soon be out of business.
Kleaneasy Carpet and Floor Cleaning is an independent company. There is only one employee. Kleaneasy offers superior cleaning for very favorable, reasonable, and affordable prices (see our prices here). There will NEVER be high-pressure attempts to upsell you. We may recommend a service at a discounted rate, but only if you will be benefited from the service.
I hope this article has helped to answer the question, "How much should carpet cleaning in Huntsville AL cost?"
Tony Guthrie Kleaneasy Carpet and Floor Cleaning
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